App Store Optimization (ASO):
So, what is ASO?
ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
The goal of ASO App Store Optimization is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.
Why is App store optimization important?
According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps.
If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.
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What We Do For Your App ?
The point is this, you can optimize your app’s title and its description (mainly) to increase your chances of being found through a search result in the App Store, so if you want to rank higher in search results you can do some adjustments and try to see what happens.