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The complete guide to social media ad sizes 2021

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All one needs to know about Social media ad sizes 2021 !

The running era has greater opportunities in social media. This not only helps to be entertained but also helps to get business. Now we need to be smart enough to know how to play our dices to get the best deals.

If you have been trying your hands in social media ad sizes then this post will be helpful. With so much more confusion in prevalence we also know things will work out when we are determined to choose the right way.

For everything done right, we need to be focusing on every detail to be taken and worked on the right manner.

Social media ad sizes

There are multiple platforms that we come across when it’s about posting ads. The Ideal Guide For Social Media Ad Sizes that we are highlighting in this post are:

  1. Google
  2. Facebook
  3. Instagram
  4. YouTube
  5. Twitter

For each platform there are some criteria about ad sizes and the requirements. Here we bring The complete guide to social media ad sizes 2021:

Complete guide for social media ads sizes

Complete guide for social media ads sizes

 

 

S.No

Platform

Category

Insights

 

 

 

 

 

 

 

     1

 

 

 

 

 

 

 

       Google

 

    

         Image Size

  1. Images cannot exceed the size of 1024 KB.
  2. Common Image sizes are 336 x 280, 250 x 250, 970 x 90.

 

 

     

 

     

    Display Position

  1. Search network ads

These appear on the screen with research results. Are often without images except in case where ads are for shopping purpose.

  1. Display network ads

These show up while browsing through the content of a particular research result page.

 

   

 

 

 

 

 

 

 

 

 

 

 

 

     2

 

 

 

 

 

 

 

 

 

 

 

 

 

         Facebook

 

 

 

 

     Feed image

  1. Size

At least 1080 x 1080 px

AR 1.91:1 to 1:1 (with link)

AR 1.91:1 to 4:5 (no link)

  1. Format

JPG or PNG

  1. Text

Not more than 20%

          

 

 

       Feed Video

  1. Size

      AR 9:16 to 16:9

      Vertical videos (with aspect ratio     taller than 4:5) may be masked to 4:5)

  1. Format

        MP4 and MOV

  1. Text

Not more than 20%

 

 

 

 

 

 

         Carousel

  1. Size

Resolution 1080 x 1080 px

AR 1:1

      Two to ten cards

  1. Format

JPG or PNG

  1. Placement

It can be done within Facebook Feed (Image and Video), Right Column, Instant Articles, Marketplace, Audience Network Native, Banner, and Interstitial, Search Results, Messenger and Stories.

 

 

 

 

 

 

 

 

    3

 

 

 

 

 

 

 

 

     Instagram

 

 

 

           Stories

  1. Size

1080 x 920

      AR 9:16 and 16:9 to 4:5

  1. Format

       JPG or PNG(image) and MP4 and  MOV(movie)

 

 

 

 

      Feed image

  1. Size

       1080 x 1080

       AR 1:1

       600 x 750

       AR 4:5

  1. Format

      JPG or PNG

 

        Video ads

  1. Size

600 x 600

AR 1:1

600 x 750

AR 4:5

  1. Format

MP4, GIF

 

 

 

 

 

 

   3

 

 

 

 

 

 

      Instagram

 

 

   

     Carousel Stories

  1. Size

1080 x 1920 px

AR 9:16

  1. Format

JPG and PNG

  1. Can put up to 3 cards

 

      Carousel Feed

  1. Size

1080 x 1080 px

AR 1:1

  1. Can put up to 10 cards

 

 

    Image and Video

  1. Size

16:9 to 1:1

  1. Format

JPG or PNG(image) and MP4 and  MOV(movie)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

    4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

          YouTube

 

      

Display ads

It is a desktop/non- video ad format

  1. Size

300 x 250

300 x 60

  1. Format

GIF, PNG, JPG

  1. Can be of 30 seconds

 

Overlay ads

It is a desktop/non- video ad format

  1. Size

468 x 60

728 x 90

  1. Format

GIF, PNG, JPG

 

 

Sponsored cards It is a non-video ad format

  1. Size

Card sizes may vary(cropped to a square)

  1. Format

GIF, PNG, JPG

  1. Can be of 15-20 seconds

 

 

 

 

 

Skippable video ads

  1. Size

16:9 aspect ratio, resolutions are:

2160p: 3840×2160

1440p: 2560×1440

1080p: 1920×1080

720p: 1280×720

480p: 854×480

360p: 640×360

240p: 426×240

  1. Format

MP4

  1. Can be of 6 minutes

 

 

 

 

 

 

 

 

 

 

 

 

 

    4

 

 

 

 

 

 

 

 

 

 

 

 

 

        YouTube

 

 

 

 

 

 

 

Non-skippable   video ads

  1. Size

16:9 aspect ratio, resolutions are:

2160p: 3840×2160

1440p: 2560×1440

1080p: 1920×1080

720p: 1280×720

480p: 854×480

360p: 640×360

240p: 426×240

  1. Format

MP4

  1. Can be of 15-20 minutes, for EMEA, Mexico, India, Malaysia, and Singapore only

 

 

 

 

 

    Bumper ads

  1. Size

16:9 aspect ratio, resolutions are:

2160p: 3840×2160

1440p: 2560×1440

1080p: 1920×1080

720p: 1280×720

480p: 854×480

360p: 640×360

240p: 426×240

  1. Format

MP4

  1. Can be of 6 seconds

 

 

 

 

 

 

 

 

 

 

 

    5

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

          Twitter

Website cards

  1. Size

800 x 418

AR 1.91:1

800 x 800

AR 1:1

  1. Format

PNG and JPG

Conversation card

  1. Size

800 x 418

AR 1.91:1

  1. Format

PNG and JPG

Direct message card

  1. Size

Minimum width of 800 px

AR 1.91:1

  1. Format

PNG, JPG, static GIF

App Card

  1. Size

800 x 418

AR 1.91:1

800 x 800

AR 1:1

  1. Format

PNG and JPG

  1. Can used to Install, Open, Play, Shop, Book, Connect, and Order

 

 

 

 

 

 

    5

 

 

 

 

 

 

         Twitter

Promoted image and GIF

  1. Size

Aspect between 2:1 and 1:1 and for Mobile: AR 16:9

1200×1400 px

  1. Format

PNG, JPG and GIF

Promoted poll

  1. Size

AR 1.91:1

  1. Format

PNG, JPG

Promoted trend spotlight

  1. Size

AR 16:9 for GIF and images

  1. Format

GIF, MP4 or static

Looking for Ideal Guide For Social Media Ad Sizes? We have compiled few of the best platform’s needs above. Do you have a doubt? Want some questions to be answered for social media ad sizes?

Let us know and we will be happy to help you!

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